These days, we need context more than ever. Experiences that allow us to catch our breath and recover a sense of before and after. Design that defends the most human need: tell me a story. And every element—image, color, type—has a story to tell.

Design/Context is a collaborative design practice established by James A. Reeves that presents the stories of cultural, educational, and non-profit organizations. A cornerstone of the Design/Context approach is the belief that every image either reinforces or challenges the status quo. This ethos is drawn from the courses Reeves teaches about the history and politics of visual design at Pratt Institute and Parsons School of Design, where he is an assistant professor, and as an Innovator-in-Residence at the American School in London.

For twenty years, Design/Context has collaborated with organizations to develop visual narratives, engagement strategies, and an array of print and digital materials. Every client has their own unique voice, audience, and challenges—and Design/Context offers tailored solutions to meet the distinct needs of each project by assembling a team of developers, product designers, illustrators, and photographers.

In addition to client work, James collaborates with the artist Candy Chang on public installations that have been selected as New York Times critic’s picks and exhibited at the Cooper Hewitt Smithsonian Design Museum, Rubin Museum of Art, Annenberg Space for Photography, and Mint Museum. His first book, The Road to Somewhere: An American Memoir (W. W. Norton), documents fifty-thousand miles through America.